Stop Counting Followers. Start Measuring Trust.
Because they have smaller followings, micro-influencers can interact more personally with their community. Micro-influencers are seen as “people like me” to many of their followers. That relatability builds credibility and, more importantly, trust.
Is the New Rosalía Instagram Font a Win or a Wreck?
Just because it’s new doesn’t mean you should use it... or should you?
Instagram just dropped a new font in collaboration with Spanish pop icon Rosalía, complete with hidden emojis and handwriting flair. Some love it. Some hate it. Most don’t even realize it means anything.
Would you use the New Rosalía Instagram Font on your posts? Or is it giving too much Papyrus energy?
The Secret to Growing Your Audience Without Spending a Fortune on Ads
Content marketing is king because it builds trust, nurtures relationships, and drives long-term engagement in a way that traditional advertising can’t. Instead of interrupting your audience, great content meets them where they are.
The Power of Storytelling: How to Create Messaging That Connects
Humans are wired for story. Stories shape how we see the world, how we make decisions, and how we remember what matters. Storytelling is the bridge between information and emotion, and emotion is what drives action.
Is anyone reading your (church) emails?
In a world of endless content and constant noise, your church's weekly email shouldn't be another thing people scroll past. It should feel like a breath of fresh air, a story that draws people in, encourages their walk with Jesus, and reminds them they belong.
5 ChatGPT Prompts That Will Transform Your Marketing (Don't Tell. These Will Put Us Out of Business.)
Great marketing doesn’t have to be complicated. With the right prompts, you can create messaging that connects, converts, and grows your impact. Try these out and watch your engagement rise!
Content Marketing vs. Advertising: What’s Best for Your Organization?
When it comes to growing your organization, content marketing builds long-term trust while advertising drives immediate action. The most effective strategies don’t choose one, they blend both. By offering helpful content and backing it with strategic promotion, you create a marketing plan that builds relationships and gets results.
The Biggest Marketing Mistakes Churches (or Businesses) Make and How to Fix Them
Marketing is a lot like dating. If you show up without a plan or send mixed signals, chances are you won’t get a second chance. From lacking a clear strategy to inconsistent branding, these common missteps can quietly cost you customers. Let’s fix these mistakes with smart strategies, audience-first messaging, and a clear brand voice that builds trust and drives result.