
Stop Counting Followers. Start Measuring Trust.
Because they have smaller followings, micro-influencers can interact more personally with their community. Micro-influencers are seen as “people like me” to many of their followers. That relatability builds credibility and, more importantly, trust.

Is the New Rosalía Instagram Font a Win or a Wreck?
Just because it’s new doesn’t mean you should use it... or should you?
Instagram just dropped a new font in collaboration with Spanish pop icon Rosalía, complete with hidden emojis and handwriting flair. Some love it. Some hate it. Most don’t even realize it means anything.
Would you use the New Rosalía Instagram Font on your posts? Or is it giving too much Papyrus energy?