Meet the Team

We're marketing professionals who believe that strategy and storytelling can move people to action. With a combined background in leading communications at large churches, nonprofits, and small businesses, we bring both heart and know-how to every project. At Pen & Hall, we’re passionate about helping mission-driven organizations communicate with clarity, connect with their audiences, and grow with purpose.

  • Maddie is all about helping connecting people in meaningful ways. With over 15 years of experience in communications, marketing, and community impact, she knows how to craft messaging that not only resonates but also inspires action.

    She’s helped churches across the country navigate 200%+ growth, led teams through major marketing initiatives, including leading fundraising campaigns of over $50 million, and built strategies that keep organizations aligned with their mission while staying fresh and engaging.

    Beyond church and nonprofit work, Maddie has a background in corporate giving and community partnerships, making sure companies’ philanthropy efforts truly make a difference. At her core, Maddie is a storyteller and community builder. She knows how to recruit, engage, and inspire.

    When she’s not working, you’ll find her hanging out with her husband and three daughters, doing CrossFit in her garage, or baking something delicious, all with an iced coffee in hand, of course.

  • Brittany is a seasoned marketing professional with over nine years of experience helping churches, non-profits, small businesses, and B2B SaaS companies elevate their brands and drive engagement. With expertise in brand development, social planning, SEO, and marketing strategy, she specializes in crafting compelling narratives that resonate with target audiences.

    A natural leader, Brittany excels in building high-performing teams, optimizing workflows, and implementing scalable strategies that fuel growth. Her passion lies in helping mission-driven organizations and businesses maximize their impact through creative, data-driven marketing.

    Brittany’s passions: elote, lattes, and home projects

What We Offer.

What We Offer.

  • Consulting

    • Strategic sounding board for your marketing ideas
    • Custom solutions that drive growth and engagement
    • Focused on long-term impact, not quick fixes
    • Think fractional CMO for your team

  • Strategic Marketing

    • Build tailored marketing plans aligned with your goals
    • Focus on your unique audience and market dynamics
    • Start from scratch or refresh an existing strategy
    • Map out what works now and what’s next for growth

  • Content Marketing & Storytelling

    • Create engaging content for blogs, newsletters, social media, and websites
    • Turn your story into something real, relatable, and memorable
    • Craft messaging that connects with your audience and drives action

  • Digital Marketing

    We help you reach more people online through:

    • SEO (search engine optimization)
    • Email campaigns
    • Paid ads (Google, Meta, etc.)
    • Website audits
    • Social media reviews & strategies

  • Communications Management

    Clear, consistent communication matters, especially during busy seasons or unexpected circumstances. With experience leading communication efforts for audiences over 10,000, we can help with:

    • Press releases
    • Crisis communications
    • Internal messaging
    • Leadership support

  • Marketing Plans

    We’ll help you create monthly, quarterly, or annual strategies that align with your mission and move people to action. We also specialize in generosity and giving campaigns.

  • Audience Segmentation

    Not all messages are one-size-fits-all. We help you identify key audiences and tailor your message so the right people hear it, at the right time, in the right way.

  • Brand Strategy

    Your mission deserves a brand that reflects it. We’ll help you shape a cohesive identity, from messaging to visual direction, that stays true to your values and stands out in the market.

  • Analytics & Performance Tracking

    We track what’s working and what’s not. With monthly reporting and ongoing adjustments, we keep your strategy on track and help you grow with data you actually understand.

  • Event Marketing

    Whether it’s a one-time conference or weekly gatherings, we’ll help you plan and promote events that get the word out and the right people in the room.