Content Marketing vs. Advertising: What’s Best for Your Organization?
When it comes to growing your organization, content marketing builds long-term trust while advertising drives immediate action. The most effective strategies don’t choose one, they blend both. By offering helpful content and backing it with strategic promotion, you create a marketing plan that builds relationships and gets results.
The Biggest Marketing Mistakes Churches (or Businesses) Make and How to Fix Them
Marketing is a lot like dating. If you show up without a plan or send mixed signals, chances are you won’t get a second chance. From lacking a clear strategy to inconsistent branding, these common missteps can quietly cost you customers. Let’s fix these mistakes with smart strategies, audience-first messaging, and a clear brand voice that builds trust and drives result.